Measuring & Quantification

Measuring & quantifying everyday business email

To measure the impact of any initiative is vital in today’s business, yet everyday business email is a channel that rarely gets measured or reported on.

Working Title Media gives you the ability to measure & quantify your email audience and enables to report on the impact that it has on your customer base, sales leads and prospects.

Working Title Media provides you with full reporting & measurement, turning your everyday business email into an interactive promotional channel, delivering:

• Reporting on all “sent email” by individual, department and organization
• Working Title Media alerts. Emailing you whenever a banner is clicked
• Reporting on all “sent email” banners and related click-through rates
• Click reports and trends by banner, campaign, day and department

Through measuring everyday business email activity and providing quantifiable results for organizations to action, Working Title Media makes its own business case and delivers an impactful, cost-effective sales & marketing channel.

Measure the sales impact of your everyday business email

With any sales effort, being able to track and measure the impact is critical. Working Title Media does this by providing email alerts and reports that allow you to maximize sales & lead-generation opportunities through the branding of your everyday business email.

Working Title Media reports on the following information allowing you to increase your sales productivity:

• Working Title Media alerts, emailing you every time your banner is clicked
• Number of branded emails sent by individual, department, organization
• Number of times each banner is sent
• Banner-click rate by banner, individual, department, organization
• Banner-click trends by banner, day of the week
• Domain reporting – full banner click activity broken down by recipient domain

Deliver targeted promotions

Working Title Media’s rules-based platform allows you to segment your recipient base so that you can send relevant messages and promotions based on the profile of the email recipient. Whether you want to send a specific message to a:

• Company
• Individual
• Select group of people

Working Title Media enables you segment these recipients and to deliver the promotion(s) of your choice, providing you with actionable insights into your customers behavior and the impact of your communications

Promote your products & services with every sent email

Working Title Media enables you to include interactive sales and marketing banners in the body text of every email that you send, putting your brand and products in front of your target audience using your everyday business email communications.

By using Working Title Media,you turn your everyday business email into a sales & marketing channel and add an additional sales resource to your business.

Working Title Media features include:

Link(s) from banner through to your website or landing page
Sales & marketing banners included in every mail sent from your business
Opportunity to promote your products and services using every email you send
Ability to use multiple banners that randomly rotate with the sending of each email
Auto-alert emails each time a recipient clicks on a banner

This allows you to put your brand, products & services at the forefront of all your business email communication.

Targeted promotions delivering 80% of your new business

It is widely acknowledged that 80% of your new business comes from existing clients through word of mouth referrals and recommendations. Working Title Media puts your brand and products in front of these clients on a daily basis, ensuring that your key customers and contacts are up to date and that you are maximizing your sales opportunities